Short version: We collect only what we need to process your order and improve our site. We never sell your data. You can request deletion at any time by emailing support@gutresetwomen.store.
1. Who We Are
The Gut Reset ("we", "us", "our") operates https://gutresetwomen.store. We publish and sell digital guides and educational content focused on gut health and wellness for women over 35.
For any privacy-related questions, contact us at: support@gutresetwomen.store
2. Information We Collect
2.1 Information you provide directly
- Email address — collected at checkout to deliver your digital purchase and send order confirmation.
- Payment information — we do not store your payment card details. All payments are processed securely by Stripe (stripe.com), which is PCI-DSS compliant. We receive only a confirmation token from Stripe.
- Name — if provided during checkout, used for the order confirmation email only.
2.2 Information collected automatically
When you visit our website, we automatically collect the following data to understand how visitors interact with our site and to improve conversion:
- Anonymised IP address — we hash your IP address using a daily rotating salt (SHA-256). The original IP is never stored. This is GDPR-compliant pseudonymisation.
- Browser type and operating system — to optimise site display across devices.
- Device type (desktop, mobile, tablet).
- Approximate country — derived from your IP address via a third-party geolocation API.
- Pages visited, scroll depth, time on page, and click events — stored in our own analytics database (not sent to third parties unless you have consented to analytics cookies below).
- Referring URL and UTM parameters — to understand which traffic sources are most effective.
2.3 Cookies and tracking technologies
We use the following cookies and tracking technologies on this site:
- Session storage (first-party) — a temporary session identifier stored in your browser's sessionStorage to enable our analytics. This is cleared when you close your browser tab.
- Stripe cookies — set by Stripe's payment processing during checkout. See Stripe's Privacy Policy.
3. How We Use Your Information
- To fulfil your purchase — delivering your digital guides to your email address immediately after payment.
- To send transactional emails — order confirmations, download links, and customer support responses.
- To improve our website — analysing aggregated behavioural data (scroll depth, click events, bounce rates) to improve user experience and conversion.
- To measure advertising performance — using advertising pixels (Meta, TikTok, Google Ads) to measure the effectiveness of our paid advertising campaigns and optimise ad spend.
- To prevent fraud — identifying suspicious payment activity via Stripe's fraud detection systems.
We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.
4. Legal Basis for Processing (GDPR)
For users in the European Union or United Kingdom, we process your data under the following legal bases:
- Contract performance (Article 6(1)(b)) — processing your email and order details to deliver the digital product you purchased.
- Legitimate interests (Article 6(1)(f)) — our own analytics to improve the website, fraud prevention, and basic site security.
- Consent (Article 6(1)(a)) — advertising pixels (Meta, TikTok, Google Ads) if you accept our cookie banner. You may withdraw consent at any time.
5. Data Sharing and Third Parties
We share your data with the following categories of third-party service providers, strictly for the purposes described above:
- Stripe, Inc. — payment processing. Your payment data is governed by Stripe's Privacy Policy.
- Email service provider — to deliver transactional emails (order confirmation, download link).
We do not sell, rent, or trade your personal data to any third party for marketing purposes.
6. Data Retention
- Purchase records — retained for 7 years to comply with financial and tax record-keeping obligations.
- Analytics data (anonymised) — retained for up to 24 months, then automatically deleted.
- Email marketing — if you are added to any email list, you may unsubscribe at any time via the unsubscribe link in any email. Your email will be removed within 10 business days.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right of access — request a copy of the personal data we hold about you.
- Right to rectification — request correction of inaccurate data.
- Right to erasure ("right to be forgotten") — request deletion of your personal data, subject to our legal record-keeping obligations.
- Right to portability — request your data in a structured, machine-readable format.
- Right to object — object to processing based on legitimate interests.
- Right to withdraw consent — withdraw consent for analytics/advertising cookies at any time.
- CCPA rights (California residents) — the right to know, delete, and opt out of the sale of personal information. We do not sell personal information.
To exercise any of these rights, email support@gutresetwomen.store with the subject line "Privacy Request". We will respond within 30 days.
8. Data Security
We implement the following technical and organisational measures to protect your data:
- HTTPS encryption for all data transmitted between your browser and our server.
- IP addresses are hashed with a daily-rotating salt — the original IP is never stored.
- Our analytics database is stored on the server and is not accessible via the web (protected by .htaccess rules).
- Payment data is handled entirely by Stripe — we never receive or store raw card details.
- Admin dashboard is protected by password authentication and session timeouts.
9. Children's Privacy
Our services are directed at adults aged 18 and over. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us immediately at support@gutresetwomen.store and we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For significant changes, we will notify customers by email. Your continued use of our website after changes constitutes acceptance of the updated policy.
11. Contact
For any privacy-related queries, requests, or complaints:
The Gut Reset
Email: support@gutresetwomen.store
Website: https://gutresetwomen.store
If you are in the EU/UK and are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority (e.g., ICO in the UK, CNIL in France).